The “sacred” core convictions representing our organization’s deeply held beliefs, highest priorities, and the fundamental forces that drive our actions.
![](http://jaldhaara.org/wp-content/uploads/2022/04/adaptation.png)
Integrity
To follow high level of ethical standards and virtues i.e. honesty.
![](http://jaldhaara.org/wp-content/uploads/2022/04/equality.png)
Equality
To pursue moral correctness, rationality, law, equality and fairness.
![](http://jaldhaara.org/wp-content/uploads/2022/04/puzzle.png)
Creativity
To question the obvious and accepted ways of doing things.
![](http://jaldhaara.org/wp-content/uploads/2022/04/hands.png)
Humility
To be modest and restraint, demonstrate self-efficiency without being pompous.
![](http://jaldhaara.org/wp-content/uploads/2022/04/water.png)
Resilience
To valiantly rise (rebound) from failures or setbacks.
![](http://jaldhaara.org/wp-content/uploads/2022/06/endeavor.png)
Endeavor
To always strive, serve, deliver and empower in giving clean, safe water and improved sanitation and hygiene. It is always possible!