The “sacred” core convictions representing our organization’s deeply held beliefs, highest priorities, and the fundamental forces that drive our actions.
To follow high level of ethical standards and virtues i.e. honesty.
To pursue moral correctness, rationality, law, equality and fairness.
To question the obvious and accepted ways of doing things.
To be modest and restraint, demonstrate self-efficiency without being pompous.
To valiantly rise (rebound) from failures or setbacks.